Breaking Down Frisco’s “$5 Billion Mile”

The Star, a new 91-acre complex anchored by a training facility and headquarters for the Dallas Cowboys, isn’t the only big development underway in Frisco.

The Star, a new 91-acre complex anchored by a training facility and headquarters for the Dallas Cowboys, isn’t the only big development underway in Frisco. According to the city’s mayor, Maher Maso, three other nearby projects have created a “$5 Billion Mile” along the Dallas North Tollway from Warren Parkway north to Lebanon Road.

“That’s how much development is taking place in that mile, and it was all instigated by the announcement of (the Cowboys) project,” Maso said. “They created that synergy, to where there are multiple things going on.”

The new Cowboys complex already has gotten worldwide exposure, the mayor said, and is helping the city attract investors from around the globe.

“This last week alone, we’ve had visitors from Korea, China, Germany, and Dubai, and we visited with Peru and Honduras just last night,” he said. “They’re all aware of the project. … (The Cowboys are) a quality organization, and it’s a worldwide brand that’s known for doing things right. Brokers and investors know that if they are near this, they will be successful, because of the success of The Star.”

Here’s a look at projects in Frisco’s “$5 Billion Mile.” (the development value actually adds up to $5.4 billion.)

• The Star ($1 billion): 91 acres, Dallas Cowboys world headquarters, 12,000-seat events center and training facility. Size: 1.7 million square feet, plus two hotels totaling 480 rooms. Potential job creation at buildout: 4,500. Click here to view video from O’Brien Architects.

• Frisco Station ($1.7 billion): 242-acre mixed-use development. Land owner: Rudman Partnership. Plan for office, retail, restaurant, and industrial space. Land use plan is currently being revised, with adjacent Dallas Cowboys project.

• The Gate ($700 million): Developed by Invest Group Overseas, the project could ultimately include 4 million square feet of office space, 250 hotel rooms, 2,400 multifamily units, 73 single-family homes, nearly 200,000 square feet of retail and restaurant space, plus 415,000 square feet of medical office space. Click here to watch a video on The Gate.

• Wade Park ($2 billion): 175-acre mixed-use project from Thomas Land Development. Slated to include 600,000 square feet of retail space, up to 6 million square feet of office space, more than 500 hotel rooms, 1,300 residential units. Ground-breaking for the project took place in August. Whole Foods, iPic Theatre, and Pinstripes have already signed on as tenants. Click here to watch a video on Wade Park.